ABOUT ME
Jen Springer
I’m the Fractional CMO health and MedTech founders call when they’re stuck between traction and scale — and can’t afford another marketing experiment. I’ve built, scaled, and sold regulated health companies from the inside out.
Follow Jen →
ABOUT ME
The story and experience of Charles Kirkland
Most marketers talk about growth from the sidelines. I’ve lived it — in FDA meetings, boardrooms, and performance dashboards.
I’ve helped launch FDA-registered and approved devices, run clinical trials, and respond to compliance letters.
I’ve led go-to-market strategies that pass regulatory review and scale revenue — from B2B MedTech to DTC health.
I don’t “dabble” in health — I operate at the intersection of compliance, CAC, and compounding LTV.
Dr. Berg Nutritionals – Scaled from the ground up to $52M+ in annual sales.
ClickBank.ClickBank Top 100 Affiliate & Vendor (2010 - 2012) – Recognized in ClickBank’s Apex Elite and Premier Programs as one of the highest-performing affiliates and vendors worldwide.
Launch Medical – Built and scaled the go-to-market strategy from a cold start to $32M in 12 months.
SkinStylus (FDA-registered device) – Served as CMO, leading growth strategy through FDA compliance, market expansion, and eventual acquisition by a publicly traded company.
Strategic. Scrappy. Surgical
Whether you need a go-to-market plan that won't get crushed by red tape…
…a growth audit to find the revenue leaks…
…or a seasoned CMO who speaks the language of both marketing and regulation —
I’m the guy you bring in when “good enough” isn’t even close.
Mission
Scale Smarter with On-Demand CMO Expertise.
Help health and MedTech companies scale profitably without gambling on guesswork — by embedding proven marketing leadership at the moment they need it most.
I do that by:
Running a forensic Growth Clarity Diagnostic™ to find bottlenecks
Crafting a scale-ready roadmap based on your product, channel, and compliance realities
Embedding as a Fractional CMO to lead execution, optimize CAC, and drive LTV growth
Image of Awards/PROOF/STATUS ^^^
FAQS
What types of businesses does Likes to Leads work with?
We specialize in helping solopreneurs and small businesses with five or fewer employees, including physical location businesses, network marketers, social sellers, coaches, insurance agents, attorneys, and even horse riding stables! If your business needs more prospects and greater visibility, we’re here to help you build brand awareness and grow your prospect list. A strong, growing list of potential clients and customers is the foundation for long-term success and sustainable profits.
How many programs does Likes to Leads offer?
We offer something for everyone looking to grow their business, starting with our no-cost Skool community and the foundational Likes to Leads QuickStart program. From there, we provide group programs and private 1:1 coaching tailored to your needs. Everything we do is designed to help businesses increase visibility, attract more prospects, and generate sustainable income for years to come.
What makes Likes to Leads different than other marketing programs?
Likes to Leads was founded by Jen Springer in 2016. Jen is a seasoned entrepreneur with over 25 years of experience building successful businesses. Since 1994, Jen has mastered both offline and online strategies, including leading a $2.5 million/year network marketing sales team and creating a 7-figure coaching business. The Likes to Leads team is a carefully selected group of experts, each bringing exceptional talent and experience to the table. Together, our mission is simple: to empower our clients to achieve extraordinary success through our proven strategies and dedicated support.
GET IN TOUCH
Growth Stalled Between $3M–$30M? Here’s How to Break the Bottlenecks.
In your 1:1 Growth Clarity Diagnostic™, we’ll:
– Pinpoint where your funnel is leaking cash
– Diagnose why your current strategy has stalled
– Map a clear, no-fluff path to scalable growthNo guesswork.
No fluff. Just clarity.
